Color psychology plays an essential role in marketing. The colors you use on your website, business cards, logo, and listings have the potential to affect your customers’ actions. Here are some tips on how you can use color psychology to yo...
By this time, you most likely have heard of GDPR, or General Data Protection Regulation. But if you’re like many others, you’re probably still unclear on what it is all about and how it impacts your business.
GDPR is a set of new Eur...
Starting July 2018, security throughout the web will become even more stringent. Along with the release of Chrome 68, Google will now start marking sites that do not use HTTPS as “not secure.” So what exactly does this mean for you?
To p...
According to The National Association of Realtors® (NAR), 2018’s real estate market is dominated by two factors: a strong demand from buyers but a limited inventory and an influx of ready-to-buy, first-time buyers. Due to this, the real...
The best real estate video marketing strategies can help you attract and win new leads and clients. Add some variety to your videos with these following examples.
Listing Videos
Showcasing properties with flair is an effective way of g...
In today’s marketing landscape, the internet reigns supreme as an effective marketing tool for real estate agents. The National Association of REALTORS® (NAR) reported that 99% of home buyers use the internet when searching for a proper...
Words and phrases that make you a better marketer in the internet age
Dipping your toes into the world of marketing? Understanding the lingo is an excellent first step forward.
Learning the ins and outs of the field will certainly requir...
You’ve likely received a host of thankful messages and glowing praise from satisfied clients. Don’t just keep them in your happy pill bottle! Convert them into testimonials and flaunt them for everyone to see.
Testimonials are crucial to...
Many homebuyers are clueless when it comes to the home buying process, which can be complicated and daunting for a first-timer. That’s why it’s important to provide informative answers to their most basic, yet crucial questions. One gr...
Succeeding in real estate requires a fine mix of skill, savvy, and knowledge. While the first two are best gained and developed over years of hard work in the business, knowledge is a crucial advantage that any real estate professional can fl...